Lakme Studio & Catwalk by TIGI, partner with designer CHRISTOPHER KANE
Mumbai, January 29, 2010: Inspired by fashion and created by industry professionals CATWALK by TIGI hosts Christopher Kane’s Summer Resort 2010 collection and presents an exclusive master-class showcase with iconic hairdresser Anthony Mascolo on March 9, 2010.
Get set for an explosive collaboration of TIGI’s inimitable hair styling alongside Christopher Kane’s rainbow of pastel hues, table cloth checks, intricate beading and expertly pleated chiffon.
Described as ‘unrivalled on the fashion circuit’ by Anna Wintour and former winner of the British Fashion Council’s Designer of the Year, Kane is fashion’s hottest property and is thrilled to be amongst the must see shows at Lakmé Fashion Week.“For me Lakmé Fashion Week is about experiencing the excitement of all the aspects of a different fashion culture. When TIGI approached me about coming to India I was thrilled. We already have a relationship with the country, via our fabric and embroidery specialists and to be involved even more closely with this major global market is fantastic. This will be my first time in India, its going to be very exciting,” says Kane
His on-going collaboration with CATWALK by TIGI for the Look Book of hair styles demonstrates the perfect partnership between hair and fashion and has fast become one of the most talked about relationships in the British fashion and beauty industry. Moving forward, this partnership will come alive in Mumbai, India at the show presented by Lakmé Studio at Lakmé Fashion Week.
The synergy between TIGI’s founder Anthony Mascolo and Christopher Kane is electric and perfectly illustrates the bond between hair stylist and designer. Anthony Mascolo’s unrivalled hair expertise has been cultivated over a career that spans the most exciting decades in hair fashion.His expert approach to hair combined with Kane’s carefully considered styling has generated a series of images that illustrate CATWALK’s unique, fashionable take on volume and curls.
“We are very excited to be working with such an amazing designer as Christopher Kane at Lakmé Fashion Week. We respect and share his eye for detail and his forward-thinking ideas. This is a new and enriching opportunity for us all and we look forward to the event!” adds Anthony Mascolo.This show format, exclusive to Lakmé Fashion Week, will set out to formally unite the world of fashion and hair by bringing the two to life simultaneously on the ramp for the first time in India. Anthony Mascolo and the TIGI International Creative team will create hair looks that perfectly reflect Kane’s collection and complement his creative vision.
“We at Lakmé Lever are delighted to present CATWALK by TIGI and Christopher Kane showcasing the inextricable link between hairstyle and fashion at the show to be presented by LAKMÉ STUDIO. The unique CATWALK by TIGI hairstyles and range of professional products will be exclusively available at Lakmé Studios and select Lakmé Salons shortly. This marks another milestone in our endeavour to partner the contemporary Indian woman to realize her individual creative expression of beauty,” says Anil Chopra CEO & Managing Director, Lakmé Lever Pvt. Ltd.
About Lakmé Lever
Lakmé Lever Pvt. Ltd (Lakmé Lever) is dedicated to the contemporary Indian woman’s exploration of the fine art of beauty. It operates India’s first and leading chain of Lakmé Studios and Salons that offer expert services in Hairstyling, Skin and Beauty care. The studios and salons offer a differentiated experience, delighting women by the expertise of their professionally trained hair designers, hair artists, skin experts and consultants.
Lakmé Lever also partners with TIGI, the leader in professional hair products and training academies around the world. Combining international cosmetics, hair and skin care technology with an in-depth understanding of the Indian woman’s needs, Lakmé Studios and Salons offer their customers a holistic ‘Beauty Sutra’ experience. Lakmé Lever has a presence of 7 Lakmé Studios and 122 Lakmé Salons at premium locations in 34 cities.
For further information please contact:
Manasi Golechha / Krishna Vilasini
Genesis Burson-Marsteller Public Relations
Tel: +91 98330 29492 / 9820360639
E-mail: manasi.golechha@bm.com/krishna.vilasini@bm.com
Joanna Livingstone/ Anna Zajicek
Purple
Tel: +44 207 434 7059 / 207 434 7057
E-mail: joanna@purplepr.com/ annaz@purplepr.com
Weblinks:
For more information on Lakmé, visit www.Lakmé india.com
For more information on Lakmé Fashion Week, visit www.lakmefashionweek.co.in
Author: Pradnya Ranaware | Published Mar 05, 2010 | 02:53 PM
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