Lakmé Fashion Week announces Designers and Sponsors for Summer/Resort 2010

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Mumbai, February 12, 2010: Lakmé Fashion Week (LFW), India’s premier fashion and trade event, announced its designers and sponsors today, for LFW Summer/ Resort 2010, at Grand Hyatt, Mumbai. N. Rajaram – Vice President, Lakmé; Anil Chopra - Advisor, Lakmé; Ravi Krishnan – Managing Director, IMG – South Asia and Sujal Shah – Head of Fashion, IMG – India, unveiled the names of the participating 61 designers and 13 sponsors.

  Addressing the requirements of domestic buyers and designers, LFW will commence a month prior than previous seasons to focus on the current/upcoming season. Taking a step ahead, LFW has introduced the concept of a formal Resort platform for Indian designers aimed at increasing exposure for Indian designers to buyers, media and the fashion industry both in India and abroad.

LFW’s constant endeavor is to promote quality and ensure high standards of excellence in designer participation. Thus, LFW will see eight designers in the GenNext category, seven designers in Emerging and 40 established designers showcasing their remarkable collections and six accessory designers.The five day trade event will see celebrated designer Christopher Kane, described as ‘unrivalled on the fashion circuit’ by Anna Wintour and recent winner of the British Fashion Council’s Designer of the Year, present his Summer Resort 2010 collection exclusively and presented by LAKMÉ STUDIO & CATWALK by TIGI. Kane’s participation is a significant step in LFW’s mission of ‘Integrating India into the Global Fashion’.

The event will conclude with the spirit of “NIGHT FEVER” as internationally acclaimed designer Suneet Verma brings alive the Lakmé Grand Finale. All designers will showcase their garments for buyers and media from India and across the globe from countries like Saudi Arabia, South Africa, UAE, UK and US. Every season LFW is widely supported by heavyweights from different industries as sponsors; that make the prestigious event more enterprising.

N. Rajaram, Vice President – Lakmé said, “The contemporary Indian woman who makes bold statements yet percolates a sense of subtle class - this is the Lakmé woman. The Lakmé ‘night fever’ look for the grand finale will complement Suneet Verma’s style and will enthuse fashion by capturing a beautiful feminine independence through a collection that inspires a mid summer’s night laced with flair for freedom.

Anil Chopra, Advisor - Lakmé said, “Lakmé Fashion Week has established itself as the innovator, breaking age old traditions and formats in keeping with rapidly changing times. Observing that designers are showing for the current season and not the following one, along with buyers placing orders for immediate delivery, we took the step to title and focus on the current season i.e. Summer. Further terms such as Spring and Autumn have no relevance in Indian seasons, hence been dropped.

Ravi Krishnan, Managing Director – IMG - South Asia said, "After successfully completing 10 years of promoting Indian fashion last season, LFW has set a benchmark in bringing together the best talent to showcase international creative excellence in Indian fashion. As thought leaders, our endeavor is to introduce the best practices and facilitate business collaborations for the Indian designers. The strategic shift is an initiative in the interest of the industry and we are affirmative that it will not only increase business but help in the growth of the overall industry.

SPONSORS
Associate Sponsor: Gitanjali
Co-Sponsor: Samira Habitats, ŠkodaAuto, Killer, Philips
Official Partner: DHL, INIFD, Grey Goose, Kingfisher, TreśMode
Official Hotel: Grand Hyatt
Showcase Partner: Adidas
Official Supplier: Burn

DESIGNERS

ESTABLISHED

ANAND BHUSHAN	SHILPA CHAVAN
ANAND KABRA	SHRADHA MURARKA
ANITA DONGRE	SMITA SINGH AND HIMANSHU SHANI
ANUPAMA DAYAL	SUNEET VERMA - Lakmé Grand Finale
ASMITA MARWA	SWAPNIL SHINDE
BABITA MALKANI	TROY COSTA
CHRISTOPHER KANE	VIKRAM PHADNIS
DEBARUN MUKHERJEE	EMERGING
DIGVIJAY SINGH	AMALRAJ SENGUPTA
KALLOL DATTA	HARANGAD SINGH JANDU
KIRAN JAISINGHANI & MEGHNA AGARWAL	MASABA GUPTA
KRISHNA MEHTA	PURVI DOSHI
LECOANET HEMANT	SASHIKANT KATARI NAIDU
LINA TIPNIS	SHRIVAN BHATIA & NARRESH KUKREJA
MALINI RAMANI	VIJAY BALHARA
MANISH MALHOTRA	GENNEXT
NACHIKET BARVE	POOJA KAPOOR
NANDITA THIRANI	SABAH KHAN
NARENDRA KUMAR	SANDEEP SARKAR
NEHA AGARWAL	SIDDHARTHA UPADHYAYA
NIDHI & DIVYA	SOUGAT PAUL
NIKASHA TAWADEY	SUKHWANT BUTTAR & AASTHA SHARMA
PAROMITA BANERJEE	SURBHI CHAWLA
PAYAL SINGHAL	VIPIN BATRA
PRIA K PURI	ACCESORY
RIMI NAYAK	EINA AHLUWALIA
RIMZIM DADU	MALINI AGARWALLA
RIYAZ GANGJI	SONALI DALWANI
ROCKY S	SUHANI PITTIE
SABYASACHI MUKHERJEE	STALLS ONLY
SATYA PAUL	MEHAK GUPTA
SHANTANU & NIKHIL	SANGITA CHUDIWALA

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